Bible Sales Surge in 2025
Bible sales in the United States are witnessing a remarkable increase, with projections for 2025 indicating that sales will exceed the previous year’s 20-year high. This trend is attributed to a combination of social unrest and a renewed interest in spirituality among Americans.
• Sales Growth: Bible sales have risen by 11% in 2025 compared to 2024, with over 18 million copies sold this year alone.
• Notable Spike: In September 2025, sales reached an impressive 2.4 million Bibles, coinciding with the passing of conservative Christian activist Charlie Kirk.
• Historical Context: The previous year’s sales marked a two-decade peak, and current trends suggest that 2025 will surpass those figures.
• Financial Impact: Former President Trump generated more than $1.3 million last year by endorsing a patriotic Bible inspired by Lee Greenwood’s song “God Bless the USA.”
• Reader Engagement: Approximately 41% of Americans identify as “Bible users,” engaging with the text at least three times annually outside of church services, an increase from 38% last year.
• Diverse Offerings: Publishers are providing hundreds of Bible editions, experiencing growth across various categories including children’s Bibles and versions aimed at Gen Z readers.
• Digital Influence: Tim Wildsmith has gained significant popularity on YouTube for his Bible reviews during the COVID-19 pandemic, amassing over a quarter-million followers.
• Religious Sentiment: Despite the surge in Bible sales, less than half (49%) of Americans consider religion important in their lives according to a recent Gallup survey.
